Alonso-Marcos, F., & Saldana, O. (2018). Media humiliation of the suitors in "Mujeres y Hombres y Viceversa" from the gender-based double discourse of its actors. Doxa Comunicacion, (27), 193-211. https://doi.org/10.31921/doxacom.n27a9
Avis, I. G., & Diego, P. (2018). Professional profiles in the adaptation of television series. [Perfiles profesionales en la adaptación de series televisivas] Palabra Clave, 21(2), 310-337. doi:10.5294/pacla.2018.21.2.3 Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0-85046272565&doi=10.5294%2fpacla.2018.21.2.3&partnerID=40&md5=b6c2d838f737beceefbab5d66c720dac
Garcia Avis, I., & Diego, P. (2018). Professional Profiles in the Adaptation of Television Series. Palabra Clave, 21(2), 310-337. https://doi.org/10.5294/pacla.2018.21.2.3
Gutiérrez Delgado, R., & García Avis, I. (2018). From Manchester to Madrid. Rewriting narrative categories in televisual remakes. Life on Mars in Spain: The case of La chica de ayer. Poetics, 70, 28-38. https://doi.org/10.1016/j.poetic.2018.08.001
Gutierrez-Guerrero, M. D., Mendiz-Noguero, A., & Repiso-Caballero, R. (2018). The values in print advertising. XLSemanal Magazine Analysis. Revista Mediterranea Comunicacion-Journal of Communication, 9(1), 411-422. https://doi.org/10.14198/MEDCOM2018.9.1.26
Justel-Vazquez, S., Fernandez-Planells, A., Victoria-Mas, M., & Lacasa-Mas, I. (2018). Twitter and political information in the main digital media: The social network as a source of statements in the Trump era. Profesional De La Informacion, 27(5), 984-992. https://doi.org/10.3145/epi.2018.sep.03
Kilgo, D. K., Ng, Y. M. M., Riedl, M. J., & Lacasa-Mas, I. (2018). Reddit's Veil of Anonymity: Predictors of engagement and participation in media environments with hostile reputations. Social Media + Society, 4(4), 2056305118810216. https://doi.org/10.1177/2056305118810216
Martorell Castellano, C., & Serra Folch, C. (2018a). Advertising in the era of Google. Tripodos, (43), 7-9.
Martorell Castellano, C., & Serra Folch, C. (2018b). The Presence of NGOs on Instagram: A Case Study of Proactiva Open Arms. Tripodos, (43), 83-97.
Martorell Castellano, C., & Serra Folch, C. (2018c). The use of netnography as a research method to analyze online brand communities: the case of Estrella Damm. Comunicacio-Revista De Recerca i D Analisi, 35(2), 67-82. https://doi.org/10.2436/20.3008.01.173
Mendiz Noguero, A., Regadera Gonzalez, E., & Pasillas Salas, G. (2018). Values and storytelling in the fashion films. The case Tender Stories (2014-2017), by Tous. Revista De Comunicacion-Peru, 17(2), 316-335. https://doi.org/10.26441/RC17.2-2018-A14
Mohamed, N. B. A., Medina, I. G., & Romo, Z. G. (2018). The effect of cosmetics packaging design on consumers' purchase decisions. Indian Journal of Marketing, 48(12), 50-61. https://doi.org/10.17010/ijom/2018/v48/i12/139556
Regadera, E., González, H., & Paricio, P. (2018). The media in communication management of NGO in times of crisis: Opportunities for social change. [Los medios en la gestión de la comunicación de las ONG en tiempos de crisis: Oportunidades para el cambio social] Observatorio, 12(3), 83-105. Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0-85052144009&partnerID=40&md5=61476b6a11a24c898d1665cf15410374
Selvam, R. M., & Lelis, C. (2018). Employees As Advertisers: On the Effects of Internal Advertising Using a Flexible Online Brand Center Platform. Tripodos, (43), 119-133.
Trigueros, J., & Lacasa-Mas, I. (2018). Colloquy with Maxwell McCombs at the University of Texas at Austin: agenda setting, a limitless theory in a connected world. Church, Communication and Culture, 3(1), 53-74. https://doi.org/10.1080/23753234.2018.1430513
Vázquez, S. J., Micó Sanz, J. L., & Rigo, E. O. (2018). Governing the media: Web analytics in Spanish newsrooms. Tripodos, 42, 93-106. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85055194388&partnerID=40&md5=fad0952818c6358992405e082a75ea09
Victoria Mas, M., & Lacasa Mas, I. (2018). How To Measure the Consumer-Based Brand Equity of Traditional Newspaper Firms in a Context of Cross-Platform Consumption. Tripodos, (43), 99-118.
Victoria-Mas, M., Lacasa-Mas, I., & Marimon, F. (2018). Assessing the consumer-based brand equity of news media firms: a new validated scale. Journal of Media Business Studies, 15(3), 214-235. https://doi.org/10.1080/16522354.2018.1522199
Wiedemann, T., Meyen, M., & Lacasa-Mas, I. (2018). 100 years communication study in Europe: Karl Bucher's impact on the discipline's reflexive project. Scm Studies in Communication and Media, 7(1), 7-30. https://doi.org/10.5771/2192-4007-2018-1-7
TOTAL PUBLICACIONS 2018: 19 |
Benito, I. V., Mas, I. L., & Radigales, J. (2018). Los divos de ópera en el cine: las retransmisiones Live in HD transforman el star system lírico. Secuencias: Revista De Historia Del Cine, (47), 33-56. https://dialnet.unirioja.es/servlet/articulo?codigo=6942511
Castellano, C. M., & Folch, C. S. (2018). L'ús de la netnografia com a eina metodològica per a l'anàlisi de comunitats virtuals de marca: el cas d'Estrella Damm. Comunicació: Revista De Recerca i D'Anàlisi, , 67-82. https://www.raco.cat/index.php/Comunicacio/article/view/101291
González, M. J. N., Ventisca, M. D., & Rodríguez, C. L. (2018). Posturas, escotes, tacón y maquillaje: percepciones de universitarios sobre las niñas sexualizadas en revistas de moda. aDResearch: Revista Internacional De Investigación En Comunicación, (18), 12-29. https://dialnet.unirioja.es/servlet/articulo?codigo=6785188
Gutiérrez-Guerrero, M., Méndiz-Noguero, A., & Repiso-Caballero, R. (2018). Los valores en la publicidad impresa. Análisis de “XLSemanal”. Revista Mediterránea De Comunicación, 9(1), 411-422. https://doi.org/10.14198/MEDCOM2018.9.1.26
Llovet Rodríguez, C. (2018). The Role of Visual Merchandising to Position Fashion Retailers: a Key Place in Spanish Literature . International Journal of Communication Research / Revista Internacional De Investigación En Comunicación, 17(17), 8-29.
Marcos, F. A., & Saldaña, O. (2018). La humillación mediática de los pretendientes en “Mujeres y Hombres y Viceversa” a partir del doble discurso de género de sus actores. Doxa Comunicación: Revista Interdisciplinar De Estudios De Comunicación Y Ciencias Sociales, (27), 193-211. https://dialnet.unirioja.es/servlet/articulo?codigo=6774537
Narberhaus Martínez, M. (2018). Els informatius infantils de televisió. Temes, qualitat informativa i recepció d'audiència entorn de Newsround (BBC), Logo (ZDF) i Info K (TVC). Quaderns Del CAC, 21, 47-55.
Noguero, A. M. (2018). La representación del menor en la publicidad infantil. De la inocencia a la sexualización. Methaodos. Revista De Ciencias Sociales, 6(1)https://doi.org/10.17502/m.rcs.v6i1.231
Noguero, A. M., González, E. R., & Salas, G. P. (2018). Valores y storytelling en los fashion films. El caso Tender Stories (2014-2017), de Tous. Revista De Comunicación, 17(2), 316-335. https://revistadecomunicacion.com/article/view/966
Trigueros, J., & Lacasa-Mas, I. (2018). Colloquy with Maxwell McCombs at the University of Texas at Austin: agenda setting, a limitless theory in a connected world. Church, Communication and Culture, 3(1), 53-74. https://doi.org/10.1080/23753234.2018.1430513
Wiedemann, T., Meyen, M., & Lacasa-Mas, I. (2018). 100 years communication study in Europe: Karl Bücher’s impact on the discipline’s reflexive. SCM Studies in Communication and Media, 7(1) https://doi.org/10.5771/2192-4007-2018-1-7
TOTAL PUBLICACIONS 2018: 11 |
